Market New Haven
Who we are:
Market New Haven is a public/private partnership founded in 2000 and is funded by the City of New Haven and its Board of Aldermen, Yale University, Yale New Haven Hospital and the local business community. Our mission is to enhance the positive image of New Haven, communicate its renaissance and to improve the prosperity of the City, its residents, and its businesses.
What we do:
Market New Haven supports jobs and taxes in New Haven through promotion of the City’s thriving dining, shopping, arts, culture and events scene. Market New Haven promotes the City as a unique and attractive destination with “something for everyone” by communicating New Haven’s biggest year-round quality of life assets in all marketing and communications, with a view towards bringing in visitors to generate economic activity.
How we do it:
- Advertising– Market New Haven produces and manages year-round seasonal advertising campaigns targeted to consumers within a 50-mile radius of New Haven and which consist of an extensive media mix including: television, radio, print, outdoor, online and grassroots advertising.
- Public Relations– Market New Haven manages a year-round public relations campaign targeted to local, regional and national media outlets. The public relations strategy consists of targeted specialized media pitches, press releases and media familiarization tours with a view towards generating positive media coverage for the City.
- Events– Market New Haven manages some of New Haven’s most popular events which promote the City’s unique offerings.
New Haven Restaurant Week is a semi-annual six-day celebration of New Haven's award-winning, unique and internationally diverse restaurant scene. New Haven Restaurant Week takes place in April and November and draws upwards of 30,000 diners annually.
Music on the Green is an annual two-weekend FREE summer concert series in July. The concert series takes place on the New Haven Green and features critically acclaimed and diverse musical acts. Music on the Green draws upwards of 20,000 spectators annually.
InfoNewHaven.com–Together with the Town Green District, Market New Haven co-manages the City’s official website for dining, culture, shopping and events, www.InfoNewHaven.com, and drives traffic to the website in all marketing communications and public relations.
Market New Haven Staff:
Chief Marketing Officer
Bruno A. Baggetta
Market New Haven Board of Directors:
Chairman: Bruce Alexander (Yale University) - Vice President for New Haven and State Affairs and Campus Development
Toni N. Harp (City of New Haven) - Mayor, City of New Haven
Rob Hutchison (Yale-New Haven Hospital) - Executive Director, Marketing & Communications
Paul Begin (Alexion) - Vice President Global Real Estate & Facilities Management
Paul McCraven (First Niagara Bank) - Senior Vice President
Lauren Zucker (Yale University) - Associate Vice President for New Haven Affairs and University Properties
Click HERE for a list of Market New Haven's sponsors